Web Marketing Webinars

Think what audio books on tape did for the road warrior—turning our cars and airplane seats into mobile universities. Podcasting has the same capacity to change the way we learn and take in new information.

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The search algorithms of Google, Yahoo, and MSN power about 95% of all Web search queries, making high-ranking search listings in these three engines a marketer’s dream. With over 70% of search result clickthroughs going to the natural (unpaid) search results pages and the “implied endorsement” that goes with a top natural listing, it’s essential that marketers gain mastery in natural search optimization. Besides, where else can you reach such high penetration to highly qualified prospects at zero cost per click?

While natural search listings deliver untold millions in sales to some of the Web’s savviest online retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so that the engines will love it?

Join Stephan Spencer, President of Netconcepts, Shaun Ryan, CEO of SLI Systems, and Joan Broughton, VP - Multi-Channel Programs at REI during this rich presentation to learn the essential strategies of putting the search engines to work for your Web site. You’ll learn the secrets of how to:

• Estimate missed opportunity costs
• Sell your SEO initiative to upper management then resource it effectively
• Ensure the search engine spiders crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Build your importance score and pass it on effectively using your internal hierarchical linking structure
• Check your site’s natural search “pulse”
• Avoid getting banned/penalized by the engines
• Leverage your internal site search for search engine fodder
• …and much more!

Join us for an information-packed hour of concrete advice, definitive answers, best and worst practices, real-life examples, and interactive critiques.

Watch the archived webinar

Download: MPEG 4 (68 MB)

Speakers

Stephan Spencer, Founder & President, Netconcepts

Stephan has been helping companies exploit commerce opportunities online since 1995. Clients include REI, Verizon, Gorton’s, Kohl’s, Cabela’s, to name a few. Stephan started Netconcepts in 1995 and grew it from a one-person Internet consultancy to what it now a multi-national interactive agency, specialising in web design and ecommerce with search engine optimization built in.

Dr Shaun Ryan, CEO, SLI Systems

Shaun Ryan combines commercial experience and academic expertise to lead a company that consistently improves the search experience of millions of online shoppers, customers of stores like Etronics, Any Mountain and Harry and David. His commercial background includes positions with NBCi and consulting to organizations like international health technology company Invacare. With a PhD in Artificial Intelligence from the University of Canterbury, Shaun was one of the founders of SLI Systems’ unique learning search technology.

Joan Broughton, Vice President of Multichannel Programs/Online, Recreational Equipment, Inc. (REI)

Service to REI since 2000. Former executive at Office Depot and America Online. Currently oversees strategy and operations of REI’s Multichannel Programs and Online businesses, including REI.com, REI-OUTLET.com, and REI Adventures. Serves on the boards of the American Hiking Society and Shop.org, an online retailer association. Enjoys hiking and running.

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A couple months ago I shared one of my Google secrets, since that secret no longer worked. Specifically, it was how to obtain a list of the most important web sites according to Google.

Now, surprisingly, this little trick appears to work again (it stopped working in 2003), thanks to a bug introduced into Google’s algorithm. Two months ago, a search for http would have revealed results like HTTP - Hypertext Transfer Protocol Overview and Welcome! - The Apache HTTP Server Project. Today, these sites appear nowhere near the top of the results. Instead, the top results are occupied by a “who’s who” list of highly important web sites — sites that don’t include the word http anywhere in the text of the page.

As already noted by blogger Nathan Weinberg, this same phenonemon occurs when you search for www.

One thing I found curious is that http and www Google queries return different results. Now these results are NOT in order of PageRank score, at least not the PageRank scores as revealed by the Google Toolbar. You can verify this to be the case yourself simply by using SEO Chat’s PageRank Search tool. Indeed, it’s a well-known fact within the SEO community that the PageRank scores served up by the Google Toolbar servers are not the actual PageRanks used by Google in the ranking algorithm. PageRank debate aside, perhaps this list offers us a (now) rare glimpse at some of Google’s Chosen Ones — the most important sites on the Internet according to Google.

What makes me say this is due to a bug in Google? For one thing, these results are NOT relevant to the search query. Secondly, I’ve uncovered another bug newly introduced into Google’s algorithm, namely that the inurl: query operator does not work properly, and I think these two bugs might be related. For an example of this second bug in action, search Google for site:blogs.msdn.com scoble inurl:msnsearch and the top search result is currently blogs.msdn.com/mikehall/archive/2004/11/10/255417.aspx. Note there’s no msnsearch in that URL!

I’ve compiled a list the top 1000 results for each of the two queries for your convenience. You’ll see, they do vary quite dramatically:

(more…)

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Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

• Which search engines to target
• Keyword research tools and tactics
• Writing copy that “sings” to the search engines
• Benchmarking against your competitors
• Link building strategies that work
• Optimal search engine architecture
• Best practices to emulate
• Scams exposed
• Case studies - including the “inside scoop” on what worked and what didn’t
• Making your e-commerce or database-driven site “search engine friendly”
• Measuring the return on your search engine marketing investment
• Developing a search engine marketing plan
• Criteria for selecting a search engine marketing agency
• Online tools and resources

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Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a years time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered.

Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before - with laser-like accuracy and extreme efficiency.

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“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

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The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join us at the May Brainy Breakfast with Stephan Spencer, Managing Director of Netconcepts, to learn the essential strategies of putting Google to work for your website.

You’ll learn the secrets of how to:

• Check your “Google Pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned or penalised by Google
• Use paid placement with Google AdWords & optimise your search ads
• Measure return upon investment
• Prepare for imminent changes in the search engine industry
• …and more!

Where else can you reach a majority of qualified prospects at zero or very low cost per click?

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The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.

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The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?

While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:

• Check your “Google pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned by Google
• Prepare for changes soon to come in the search engine industry
• and much more!

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It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves - and necessitates - a separate, in-depth marketing plan.

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